
OUR MISSION
“I AM FAIR empowers fair creators so the many people can change the world one click at a time”
OUR VISION
I AM FAIR dreams of a world where everyone is responsible and aware of the impacts of their individual and collective actions. We want to create the largest shopping platform in the world based on human and responsible values.


OUR VALUES
I AM ETHICAL
We reflect on what is good and what is right. Defining our ideals allows us to take concrete and positive actions towards creating a better world.
I AM TRANSPARENT
We report on our activities with sincerity, so that information is accessible to our customers enabling them to make informed decisions and conscious choices.
I AM EQUITY
We are committed to participating in the elimination of social inequalities. Each of our collaborators receive a fair share in the sale of products on I AM FAIR. We carefully select partners who share the same vision and values, so this approach can benefit all individuals and communities involved.
I AM RESPECTFUL OF THE ENVIRONMENT
We protect the environment by taking the necessary measures to limit, eliminate or offset, negative impacts of human activity from sourcing and production to shipping.
I AM LOCAL BUYER
We believe that facilitating access to the local economy and products contributes to the wealth of communities.
HOW DO WE MAKE IT REAL
I AM FAIR adheres to several responsible values and ensures that it’s collaborators share them.
We believe it is essential to define them in order to share them with our customers
IT’S ALL ABOUT RESPECT

MADE FROM LOCAL PRODUCTS
All raw material used in the creation of the product comes from local and ethical sources.

EMPOWERS WOMEN
I AM FAIR is a company mainly run by women.

PLANT A TREE PARTICIPANT
The artisan participates in a reforestation program.

GMO FREE
The product does not contain any genetically modified organisms.

ETHICAL FABRIC SOURCE
The artisan creates the garments using ethically sourced fabrics, which are certified and recognized by either a Canadian or American association.

ECO FRIENDLY
The artisan may not have a recognized certification, but commits to using only natural products, without impact on the environment.

HANDMADE
The product is handmade, either by the artisan or employees on a fair wage.

PLASTIC FREE
The artisan commits to not using any plastic in this product or its packaging.

ECO FRIENDLY PACKAGING
The artisan uses recycled plastic or plastic-free materials for the packaging.

LOCAL BUSINESS
Products created within 250km of your shipping address.

MADE IN CANADA
The product has been made in Canada using raw material which may not have been locally sourced.

RECYCLED PRODUCT
The artisan uses recycled materials in manufacturing the products.

CRUELTY FREE
The product is certified Vegan by PETA.

VEGAN
The artisan does not use animal products or animal testing in the manufacturing of this product, although a recognized certification is not available.

FAIR TRADE
The artisan may not hold a recognized certification, but the requirements for a fair trade product are met. These include fair wages to employees and assurance that no child is involved in the manufacturing of raw materials sourced.